ABOUT ME
“If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth
I am a designer that thrives on delivering a delightful and intuitive experience to the users. I enjoy the process of starting from scratch to ship the project to production. I specialize in UI & UX, App design, user research and overall conceptual thinking. I am a data-driven person who loves doing qualitative and quantitative user research.
| Recent Performance |
After achieving my master degree in Parsons The New School for Design, I moved to the bay area. I joined Tile since 2017. During the past two years, I’ve successfully launched the redesigned home screen. I created the NUX (new user experience, including Tile activation, account sign up, permissions) experience and improved the Tile activation conversion rate by double-digit. I also redesigned the object detail experience, which enhances our user’s finding experience, lifting the premium conversion rate by 15%.
Awards:
• Microsoft Global Image Cup Competition first prize
• Tencent 2013 Programming Marathon Competition
• Wacom Intuos’ Undergraduate Thesis prize
• Parsons Dean’s Scholarship