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Overview

In 2019, Tile launches Premium subscription services. For our Premium users, they can receive a proactive Smart Alert notification when they leave something behind. They can check their item’s location history, and also receive free batteries by mail once their Tile running low on battery. Tile released the Premium Protect plan in 2020. And if you upgrade to Premium Protect, and do actually lose something, we have you covered. If Tile can’t find it, we reimburse you up to $1000.

 

Achievements

  • To date, we have a total of 949K free trailers and converted 710k paid customers.

  • User successfully set up Premium features, register their Tile for Lost Item Reimbursement after subscribing

  • Gain 2 million revenue for the in-app commerce project

 

My role

Created UX/UI for the Premium & Premium protect the screen

Created UX/UI for the post-purchase flow

Created UX/UI for in-app commerce project.

A/B testing

Project launch date

Premium: 09/2019

Premium Protect: 10/2020

In-app commerce: 10/2020

 

 

Premium & Premium Protect purchase UI

 
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Post Premium purchase UX, feature set up

 
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Post Premium Protect purchase UX - Register Tile for Lost Item Reimbursement

 
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Post Premium Protect purchase UX - Register Tile for Lost Item Reimbursement

 
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